Don't cook just eat. Really?

It's famous! It really is. I'm talking about the takeaway delivery service that advice their customers to eat, no matter what, and do not cook.

As a marketing campaign it seems to be very potent.
Not to mention that a lazy customer would treasure those words as coming from the Bible.
I'm here to be the antichrist then.
If these words are taken with fervour (and that seems to be the case, due to the extreme success that such a company is getting across Europe) this is the time to say what I think - if that really matters.
This is not the right period to deal with lawsuits. Therefore, I'm not gonna write if/how/why that might be junk food. I just want to point out that if marketing is fundamental, people's health should be too.
Suggesting not to cook seems to be a marketing operation that is going to educate people about ignoring how food is truly processed, what ingredients are used, their origin etc. But more importantly, this is making some people aware that eating is merely a physiological necessity.

Which is clearly wrong!

Don't JUST eat. Cook!